Sunday 24 January 2010

Mission Impossible for the guru of spin?

Mark Fletcher-Brown has a track record of being an excellent 'reputation management guru', "worth his weight in gold" according to one council chief. He certainly does not come cheap, commanding fees of up to £850 per day.

However, he will have to go into overdrive for this mission. Kay Cutts will reward him with up to £50,000 of chargepayers money if he can handle the media and explain why her policies of cutting help to the elderly and vulnerable are in the best interests of the voters.

When he inevitably visits this site, noting the hit counter on the left, (from home unless he wants his details automatically relaid to the planet Vogon) he may like to click here to see what a massive uphill task he has landed himself.

Will we soon see the benefit? Time will tell. There is however one thing for sure - We're all going to pay for it.

1 comment:

  1. This story was picked up in Private Eye's 'Rotten Boroughs' column (issue 1254), pointing out that Fletcher-Brown made the news in 2005 after being hired by Lincolnshire CC: "...it was revealed that not only was he on the fabulous sum of, er, £850 a day, but also that he had been casually hired by his mate, acting chief exec Jan Didrichsen, and that the eventual £200,000 he trousered circumvented normal procurement rules because the work had not been put out to tender."

    Surely, however, this time round all appropriate procedures have been followed.

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